Varley

Always Irena Bra

Varley is a performance-first lifestyle brand committed to creating technically innovative, fashion forward apparel for the modern woman. With headquarters in London and Los Angeles, they take a technically advanced approach to up-to-the-minute design that blends London’s cosmopolitan elegance with L.A.’s active lifestyle.

Their designs are performance driven, timeless, wearable pieces that you will come back to again and again. They differentiate themselves through innovation, product performance and quality, and by solving problems for the modern athlete. For Varley, the form and function of each piece has to support a multi-tasking lifestyle. From the school-run to the office, from the ballet barre to the boxing ring, the modern woman’s routine has a changeable nature which demands high-performance active-wear with a high-fashion aesthetic. Their collection consists of cutting-edge formulations that address real, modern-day concerns such as environmental and tech-generated stressors and pollutants, and aims to change the beauty conversation.